When planning the marketing for your token presale, you have to decide whether to use organic promotion or paid ads. Both have their pros and cons, but the best strategy is using both to create a PR-led growth plan.
In this blog, we’ll explain the difference between organic promotion and paid ads, how they can work together, and how public relations (PR) can help your token presale grow.
Organic presale promotion means using free ways to get the word out about your token presale. This can include social media, word-of-mouth, and influencers talking about your presale.
The goal is to get people excited without spending money on ads.
Low Cost: Organic promotion doesn’t cost money, but it does take time. Instead of paying for ads, you spend time creating content and talking to people.
Building a Community: Organic promotion helps create a loyal group of people who support your project. These supporters can tell others about your presale.
Trust: People trust organic mentions (like a blog post or social media post) more than paid ads. When others talk about your presale, it feels more authentic.
Use Social Media: Share updates and engage with your audience on platforms like Twitter, Reddit, Telegram, and Discord. Post memes, polls, and infographics to keep things fun and exciting.
Work with Influencers: Partner with crypto influencers who have large followers. They can help spread the word and bring more people to your presale.
Press Releases and Blogs: Send out press releases and write blog posts to announce important updates. This helps get your name out there and shows you’re a trusted project.
To learn more about how many press releases your presale project needs, check out our detailed breakdown of press release timing and frequency for presale campaigns.
Paid ads are when you pay for advertising on platforms like Google, Facebook, or crypto ad networks. These ads help you reach more people quickly and target the right audience for your token presale.
Quick Reach: Paid ads can get you quick exposure and drive people to your presale website. This is useful if your presale has a short time limit and you need fast results.
Target Specific Audiences: With paid ads, you can target specific people based on their interests. For example, you can show your ad to people who like crypto or have invested in blockchain projects.
Grow Quickly: Paid ads can grow fast. As you see your presale getting more attention, you can increase your ad spend to reach more people.
Google Ads: Create ads that show up when people search for blockchain projects or presales. Display ads on websites can also catch people's attention.
Crypto Ad Networks: Use networks like Coinzilla or Bitmedia to target crypto fans. These platforms are made to reach people who are interested in cryptocurrency.
Social Media Ads: Platforms like Twitter, Instagram, and Facebook let you run ads that target people based on their interests and behaviors.
To dive deeper into when to hire PR services for your presale, our blog provides insights on timing and leveraging professional services for maximum impact.
The best approach is combining both organic promotion and paid ads to create a PR-led growth strategy. Here’s how to do it:
Start with Organic Promotion: Begin by building trust and getting people excited about your project. Share valuable content, work with influencers, and let word-of-mouth work for you.
Boost with Paid Ads: Once you have a loyal group of supporters, use paid ads to reach a larger audience. Paid ads help get your presale in front of the right people.
Use PR to Make Both Stronger: Use press releases to keep your community informed about your presale’s progress. Media coverage from trusted sources makes both your organic promotion and paid ads even more powerful.
To understand presale PR strategy and how it works to create demand before the token launch, be sure to read our blog on effective presale PR strategies.
Deciding between organic promotion and paid ads depends on a few things:
Budget: If you don’t have a lot of money, organic promotion is your best option. It takes time, but it doesn’t cost anything. If you have more money, you can use both organic promotion and paid ads to get faster results.
Timeline: If you only have a short time for your presale, paid ads can help you get attention quickly. Organic promotion takes longer but works well over time.
Audience: Think about where your audience spends their time. If they’re active on social media, organic promotion might be enough. If you need to reach a larger audience fast, paid ads will help.
To explore the presale PR funnel and how to guide potential investors from awareness to early token commitments, be sure to read our guide on creating a presale funnel.
Both organic promotion and paid ads are important for a successful marketing plan. Organic promotion builds trust and loyalty, while paid ads help you reach more people quickly.
By using both strategies together, you can create a PR-led growth plan that works for your token presale.
The key is finding the right balance between organic and paid promotion. With a smart strategy, you can make your presale a success.
Kartik Sharma is a content strategist and crypto PR writer specializing in blockchain, Web3, and digital marketing. With a passion for simplifying complex topics, he crafts SEO-driven content, press releases, and guides that help crypto startups gain visi
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