How to Use Press Releases to Build Trust in Your Web3 Project

Trust is the most important thing in Web3. You cannot code it. You cannot mine it. You have to earn it. This takes time and hard work.

Many bad things have happened in crypto. People have lost money. Projects have failed. Exchanges have closed. Now, most people do not trust new projects right away. They are careful. If you want to build a community, you must first show people they can trust you.

There are many ways to build trust. You can share your code. You can show who is on your team. You can be open about your money. But this is not enough. You must tell people about these things. They need to know about your safety steps. They need to know about your team. They need to know you handle money the right way.

This is where press releases help. Some people think press releases are just for ads. But they are much more. They help build trust.

A good press release is shared on news sites. It becomes a public record. It cannot be changed or deleted. It shows what your project promises, what you have done, and what you believe in.

Learn more about effective strategies in our article on Effective Press Release Strategies for Web3 Companies in 2026. 

This article will show you how Web3 projects can use press releases to build trust. Not just hype. Real trust that lasts a long time.

1. Establishing Transparency Through Public Record

Trust starts with being open. In Web3, many people use fake names. The rules are set by computer code. So being open matters even more.

Your community needs to see what you do. They need to know why you do it. They need to feel sure you will keep your promises.

Press releases help you be open. A tweet can be deleted. A Discord message can be changed. But a press release on a news site stays forever. It cannot be erased.

When you use a press release to share news, you make a public promise. That promise is saved online. People can find it years later.

This is powerful. It means you must keep your promises. If you say you will launch your project in June, and it is now September with no launch, people can see you broke your promise. That old press release is proof.

But if you always share news and then do what you said, you build a good record. People see you keep your word. This is rare in Web3. It becomes one of your best trust tools. It shows your team does what it says it will do. This is how press releases build trust in Web3.

2. Showcasing Team Credibility and Expertise

Many Web3 founders use fake names. This makes people wonder: Can we trust them? That is why showing who is on your team matters so much.

A press release gives you a formal way to introduce your team. You can share their backgrounds. You can show why they know what they are doing.

When you add a new team member or advisor, use a press release. Talk about their past jobs. Maybe they worked at a big company. Maybe they helped build a successful project. Maybe they went to a good school. This tells the world your project is in good hands. This is very important when you want big investors or partners to work with you. They will check out your team first.

You can also quote your team members in the press release. Let your tech expert explain the new technology. Let your leader share the big vision. This makes your project feel more human. 

People can connect with the real people behind the code. This builds emotional trust. It is a key part of any good Web3 PR plan.

3. Demonstrating Commitment to Security and Compliance

There have been many hacks in crypto. People have lost billions. So now, security is the top worry for most users.

At the same time, governments are watching crypto more closely. New rules are coming. Projects that follow the rules will have an advantage.

Press releases let you show you care about both security and rules.

When a safety expert checks your code and says it is good, tell people. Send out a press release. Share what they found. Share what you fixed. This shows users you protect their money. It shows you take safety seriously.

When you follow government rules, tell people too. Maybe you got a license. Maybe you hired a rules expert. Maybe you teamed up with a company that follows all the laws. Share this news. A press release tells the market you are building for the long run. 

You are willing to follow the rules. In a world where rules are not always clear, being open about this builds trust. This is a smart way to use crypto press releases. It shows you are a responsible project in a space where many are not.

For more on how to craft an effective press release, see our guide on How to Craft a Winning Press Release for Your Web3 Business.

4. Providing Consistent Communication During Market Volatility

Crypto prices go up and down. A lot. One tweet can change everything. When prices drop fast, people get scared. Rumors start. Panic spreads.

In these moments, you must keep talking to your community. This is how you keep their trust.

Projects that go quiet when things get hard? People think they are in trouble. When you do not share news, others will make up news. And it is usually bad news.

Press releases help you fight this. You can share calm, true facts. You can cut through the noise.

You do not need big news to send a press release. You can just check in with your community. Share a quick update on your work. Remind them of your long-term goals. Tell them you believe in your project.

This kind of message helps calm people down. It shows you are a leader. It shows you are steady, even when things are hard. This builds trust when people need it most. This is what a strong blockchain PR plan looks like. You use communication to keep things stable.

5. Building Credibility with Media and Third-Party Validators

What you say about yourself is one thing. What others say about you matters more.

When people see your project on big news sites like CoinDesk or CoinTelegraph, it feels like a stamp of approval. It makes your project seem real and important.

Press releases are how you get this kind of news coverage. When you write a good press release and send it out the right way, reporters are more likely to write about you.

When they do write about you, their readers trust them. That trust rubs off on you. It is like a halo effect. The news site's good name helps your good name.

The more press you get, the better. Every new story adds more proof that your project matters. Soon you have a whole collection of news stories. You can put them on your website. You can show them to investors. 

You can share them with your community. This is social proof. It shows your project is legit and worth paying attention to. This is the big goal of using press releases to build your Web3 brand.

Learn more about this in our blog on Press Releases as a Key Element in Web3 Marketing Campaigns.

6. Fostering Authentic Community Relationships

Trust grows from relationships. And relationships need two-way talk.

Some people think press releases are just one-way. You talk, they listen. But you can use them to build real connections with your community.

When you send out a press release, share it with your community first. Let your Discord and Telegram groups see it early. Ask them to share it. Ask what they think. Talk with them about the news. This makes them feel special. Like they are part of the team, not just watching from the outside.

You can also use press releases to cheer for your community. Did you hit a big number of members? Did the community vote on something important? Did you host a fun event? Share that news. This shows you see your community as real partners. Not just numbers.

This kind of respect builds deep loyalty and trust. Your users become your biggest fans. In Web3, where relationships are everything, this is the highest trust you can earn.

Conclusion

Web3 has a trust problem. But press releases can help fix it. They are not just for marketing. They are tools for building real trust.

Use them to be open about your work. Use them to show off your team. Use them to prove you care about safety and rules. Use them to keep talking when markets get crazy. Use them to get news sites to notice you. Use them to connect with your community.

Every press release is a chance to show you are honest, reliable, and here for the long run. When you use press releases this way, you can win over the skeptics. You can build the kind of deep trust that leads to lasting success.