Crypto PR Compliance Checklist for Global Press Release Distribution

In the crypto world, press releases have important rules. If a press release is not checked carefully, it can cause problems, hurt your reputation, or confuse your audience.

Making sure everything is correct helps protect your project and builds trust with investors, journalists, and everyone else in the crypto world.

This guide gives you a checklist to follow when writing a crypto press release. It covers the rules you need to follow, how to be clear, and how to make sure everything is accurate.

Crypto PR Compliance Checklist: 10 Simple Steps

This checklist has 10 steps to make sure your crypto press release is clear, correct, and follows the rules. Follow these steps to keep your reputation strong and build trust with everyone reading your release.

1. Check All Claims

Make sure everything in your press release is true. Some things to watch out for are:

• Saying your product can do more than it really can

• Giving wrong predictions about money or investments

• Announcing partnerships that are not confirmed

Tips:

• Always double-check your facts.

• Provide sources or proof if you can.

• Don’t make guesses about how a token will perform.

Example:

• Weak: “Our token will take over the market soon.”

• Strong: “Our token has been listed on two exchanges and has been steadily growing since it launched.”

2. Use Disclaimers Where Needed

Disclaimers help protect both you and your audience by explaining limits and avoiding confusion.

• Investment Disclaimers: Let people know your release is just for information, not investment advice.

• Forward-Looking Statements: Tell people that predictions about the future may not be accurate.
  
  

• Third-Party Mentions: Be careful when mentioning other companies or platforms to make sure it’s true.

Tip: Place disclaimers clearly, either near the related content or at the end of the release.

3. Follow the Rules

Crypto rules can be different in different countries, but some rules are the same everywhere:

• Don’t make false claims about how much a token will be worth.

• Be honest about partnerships and sponsorships.

• Make sure your promotional content follows local advertising rules.

Example: If you're announcing a staking program, explain the risks and what people can expect, without promising they will definitely make money.

For general compliance strategies, see common crypto PR writing mistakes.

4. Make Sure It’s Written Right

It’s not just about following the rules your press release should be well-written:

• Use proper grammar, spelling, and punctuation.

• Make sure dates, numbers, and names are correct.

Tip: Have someone else who wasn’t involved in writing it review it for errors.

5. Be Clear and Transparent

Your press release should be easy to understand, even for people who are not experts in crypto.

• Don’t use too much technical language.

• Explain any complicated ideas in a simple way.

• Clearly say what the news is and why it’s important.

Example: Instead of saying, “Our L2 scaling solution uses zk-rollups,” write:

“Our new solution makes transactions faster and cheaper.”

6. Stay Ethical

It’s important to be honest and fair in your press release:

• Don’t exaggerate or make unfair comparisons.

• Don’t say things about competitors that aren’t true.

• Be clear about the risks and problems.

Being ethical helps build trust with the media and your audience.

7. Review Your Boilerplate and Branding

Even your boilerplate (the standard information at the end of your release) should follow the rules:

• Make sure your company’s information is accurate.

• Don’t make any claims that aren’t true.

• Keep your branding consistent across all releases.

For guidance, see crypto boilerplate best practices.

8. Double-Check Links and References

Links in your press release help readers find more information. Make sure they are:

• Correct and work properly.

• Not misleading.

• Only used to support your main message (don’t use them for promotion).

9. Keep Records

It’s important to keep a record of all your press releases. This includes:

• Drafts and approvals.

• Notes from legal reviews.

• Logs of where and when the release was sent.

This helps if you ever need to prove your release followed the rules.

10. Checklist Summary

Before you send out your crypto press release, make sure you have:

• Checked all the facts and claims.

• Included the right disclaimers.

• Follow the rules for your country.

• Make sure everything is written correctly.

• Explained things in a way that everyone can understand.

• Stayed honest and fair.

• Review your company’s info.

• Checked that all links work.

• Keep records of everything.

Conclusion

Following this checklist helps make sure your crypto press release is correct, clear, and trustworthy. By double-checking your facts, adding disclaimers, and being clear and fair, you will protect your project, build a strong reputation, and earn the trust of investors, journalists, and the whole crypto community.

Disclaimer

This is just information. It is not legal, financial, or investment advice. Always talk to a professional before making any decisions. The authors are not responsible for any losses or results.