Crypto Boilerplate Best Practices for Web3 & Blockchain Press Releases

A boilerplate is a short description of a company at the end of a press release. In the crypto world, it is very important because it tells people about your company’s mission, trustworthiness, and what makes you unique in just a few sentences. This helps journalists, investors, and users quickly understand what your project is about.

In crypto, where trust is very important, a good boilerplate can make a big difference in how people see your announcement. A weak or unclear boilerplate can make even the best press release seem less trustworthy. A strong one, on the other hand, can help your brand grow and get noticed.

This guide will show you the best ways to write a crypto boilerplate, give you examples, and explain how to add it to your press releases.

For a broader perspective on crafting high-performing releases, see our guide on crypto press release writing best practices.

1. What is a Crypto Boilerplate?

A crypto boilerplate is a short paragraph at the end of a press release. It usually:

• Tells people about your company or project

• Explains what your company does and its main goals

• Shows your company is trustworthy and professional

• Helps people understand who you are and what you do

A boilerplate is not a sales pitch. It is clear, easy to understand, and gives only the facts. It’s like a quick summary for journalists, investors, and others who want to know about your company.

Example of Weak vs. Strong Boilerplates:

1. Weak: We are a blockchain company making cool new things.
   

2. This is too vague and doesn’t explain anything clearly.
   

3. Strong: CryptoPRWire is a platform that helps blockchain projects share news clearly and in a way that follows the rules, helping the growth of decentralized finance systems.
   

4. This explains clearly what the company does and why it matters.

A short and clear boilerplate helps build trust and shows that you know what you’re talking about.

2. Why Are Boilerplates Important in Crypto?

Boilerplates are important because they:

• Keep Your Brand Consistent: Every press release sounds like it comes from the same company with the same voice.

• Build Trust and Credibility: A good boilerplate shows that your project is serious and trustworthy.

• Help People Find You Online: Using the right keywords helps your project show up when people search online.

• Make Life Easier for Journalists: Journalists can quickly learn about your company without doing extra research.

For example, if you’re announcing a new DeFi product, a boilerplate that explains your company’s mission and focus will help people trust the announcement more. Without a good boilerplate, people might ignore or question the release.

3. What Should a Good Boilerplate Include?

A good crypto boilerplate should have these parts:

• Company/Project Name: Always use your company’s real name, not adjectives like "best" or "leading."

• Mission Statement: Clearly explain what your company does. For example: "CryptoPRWire helps blockchain projects share news clearly and in a way that follows the rules."

• What Makes You Special: Briefly mention what makes your company different from others.

• Who Benefits from Your Project: Tell who uses your services. For example: "We help startups, exchanges, and DeFi projects with their PR needs."

• Optional Call to Action: You can add a link to your website or social media, but don’t be too pushy.

Tip: Avoid using words like "revolutionary" or "world-class." Keep things clear and simple.

4. Best Tips for Writing a Crypto Boilerplate

• Be Brief: Keep it short—2 to 4 sentences is enough.

• Be Consistent: Use the same tone as the rest of your press release.

• Show What Makes You Different: Focus on your unique qualities, but don’t exaggerate.

• Use Keywords Naturally: Add keywords like "blockchain communications" or "crypto PR" to help people find you online.

• Keep It Simple: Avoid using hard-to-understand or technical words.

Example: CryptoPRWire helps blockchain projects share news with transparency and clarity. We focus on helping projects reach journalists, investors, and the crypto community while following the rules."

5. Examples of Good Crypto Boilerplates

Here are a few examples of good boilerplates:

1. Example 1 - Mission-Focused: CryptoPRWire helps blockchain projects share updates with clarity and in a way that follows the rules, supporting the growth of decentralized finance.
   

• Why It Works: It tells the audience what the company does and why it’s important.
  

1. Example 2 - Service-Focused: CryptoPRWire offers a PR solution for crypto startups, helping them create, share, and distribute press releases.
   

• Why It Works: It clearly explains what the company offers and who benefits from it.
  

1. Example 3 - Achievement-Focused: CryptoPRWire has helped over 500 blockchain projects share their news and stay compliant with regulations.
   

• Why It Works: It shows the company’s credibility with a specific achievement.

These examples show that good boilerplates are clear, short, and use simple language.

6. How to Add a Boilerplate to a Press Release

• Placement: Always put the boilerplate at the end of the press release.

• Consistency: Use the same boilerplate for all your releases. Update it only if your company’s message or goals change.
  

• Make It Relevant: Make sure your boilerplate fits with the announcement. For example, if you're announcing a new partnership, the boilerplate should talk about your project’s role in the larger ecosystem.

• Don’t Repeat It: Don’t use the boilerplate in other parts of the release.

For a full guide on structuring press releases, see crypto press release templates.

7. Mistakes to Avoid

• Being Too Promotional: Avoid words like "best" or "number one." These make your company sound less credible.

• Adding Too Much Detail: Keep it simple. Don’t add long lists of features or descriptions.

• Changing It Too Often: Keep your boilerplate consistent across different releases.

• Not Using SEO Keywords: Use keywords, but make sure your boilerplate is still easy to read.

See common crypto PR writing mistakes for related guidance.

8. Internal Linking for Better SEO

To improve your SEO and navigation:

• Link to a main page with general PR advice.

• Link to templates for writing press releases.

• Link to examples of good boilerplates.

• Link to a page with press release headline formulas.

Conclusion

A good crypto boilerplate helps people understand your project’s mission, builds trust, and makes your press release more professional. By keeping it short, clear, and focused on your audience, you can make a great impact with your press releases.

Disclaimer: This content is for informational purposes only and is not financial or legal advice. Always talk to a professional before making decisions.