iGaming Press Release Overview: Pricing, Coverage, Rules

An iGaming press release is a paid, informational news article used by licensed iGaming companies to share verified business updates through approved media publishers. These announcements are factual, disclosure-based, and reviewed under strict editorial and regulatory standards before publication.

iGaming press releases are commonly used by:

• Online casino platforms

• Sportsbook and betting operators

• Game studios and software providers

• iGaming technology and platform companies

• Aggregators and infrastructure providers

Due to the regulated nature of iGaming, all published content must follow responsible communication practices and jurisdiction-specific rules.

How iGaming Companies Use Press Releases

iGaming press releases are designed for corporate communication, not promotion. They help companies formally announce business developments in a transparent and verifiable way.

Common use cases include:

• Launch of an iGaming platform or brand

• Integration of new games or software providers

• Market expansion or regional entry

• Licensing, certification, or regulatory updates

• Strategic partnerships and sponsorships

All announcements must remain neutral, accurate, and free from inductive language.

What Is an iGaming Press Release?

An iGaming press release is a disclosure-focused announcement that explains operational, technical, or regulatory updates without encouraging gambling activity or suggesting outcomes.

A compliant iGaming press release typically includes:

• Company or platform overview

• Clear explanation of the announcement

• Licensing or regulatory status (where applicable)

• Responsible gaming statement

• Sponsored or paid content disclosure

It must avoid:

• Claims related to winning odds or guaranteed returns

• Aggressive bonus or incentive messaging

• Content targeting underage audiences

• Promotional or persuasive language

iGaming Media Landscape & Publisher Acceptance

iGaming press releases are not accepted across all media platforms. Publication is limited to publishers that explicitly allow regulated gaming content.

Media Channels That Accept iGaming Press Releases

• iGaming and online gaming industry publications

• Casino and sportsbook news portals

• Select crypto or fintech media (often geo-restricted)

• iGaming PR agencies with approved publisher networks

Mainstream technology, finance, or lifestyle publications generally do not accept iGaming press releases.

iGaming Press Release Pricing: Key Cost Factors

The cost of publishing an iGaming press release is driven primarily by compliance requirements rather than audience size alone.

Factors That Influence Pricing

• Publisher’s iGaming acceptance policy

• Target geography and regulatory jurisdiction

• Required responsible gaming disclosures

• Editorial and legal review process

• Link attributes and placement visibility

Stricter regulatory environments typically result in higher publishing costs.

iGaming Press Release Pricing by Publishing Channel

iGaming & Online Gaming Media Portals

These platforms focus exclusively on the iGaming industry.

Typical Pricing:
USD 200 – USD 1,500 per press release

Key Features:

• Industry-specific readership

• Faster editorial turnaround

• Mandatory responsible gaming language

• Limited promotional flexibility

Tier-2 Crypto & Fintech Media

Some crypto and fintech publishers accept iGaming content under defined conditions.

Typical Pricing:
USD 300 – USD 3,000

Common Conditions:

• Region-based visibility restrictions

• Enhanced disclaimers and disclosures

• Manual editorial and compliance review

• Sponsored content labeling

iGaming PR & Industry Agencies

iGaming PR agencies manage content creation, compliance checks, and distribution through pre-approved publishers.

Typical Pricing:
USD 500 – USD 5,000 (content + distribution)

These agencies often maintain private publisher networks.

Indicative iGaming Press Release Pricing Table

Pricing varies by region, licensing status, and publisher policies.

Editorial & Compliance Rules

Most publishers require the following before approving an iGaming press release:

• Licensing or certification disclosure (where applicable)

• Age restriction notices (18+ / 21+)

• Responsible gaming statements

• Neutral, factual language

• Clear sponsored or paid labeling

Non-compliant content may be rejected or removed after publication.

iGaming Press Release Publishing Process

A standard publishing workflow includes:

1. Drafting fact-based, compliant content

2. Adding legal and responsible gaming notices

3. Selecting approved iGaming-friendly publishers

4. Editorial and compliance review

5. Publication with applicable geographic or platform restrictions

Approval timelines typically range from 24 hours to several business days.

Appropriate Use Cases for iGaming Press Releases

Suitable Use Cases

• Platform or brand launches

• Game or provider integrations

• Technology upgrades or certifications

• Licensing or regulatory announcements

• Industry partnerships or sponsorships

Not Suitable For

• Promoting betting strategies

• Advertising bonuses aggressively

• Suggesting guaranteed outcomes

• Persuasive or conducive messaging

Risks & Limitations

Potential risks include:

• Restricted geographic visibility

• No guaranteed traffic or conversions

• Limited search engine exposure

• Higher editorial rejection rates

• Presence of unverified intermediaries

Careful publisher and vendor selection is essential.

Brand Safety & Best Practices

Before submitting an iGaming press release:

• Verify publisher credibility

• Avoid unofficial resellers

• Use formal contracts or invoices

• Confirm inclusion of responsible gaming language

• Retain publication records

Brand safety is critical in regulated iGaming markets.

Final Summary

An iGaming press release is a regulated communication channel for sharing verified business updates through approved media outlets. Publishing costs, visibility, and acceptance vary widely based on compliance requirements and publisher policies. iGaming companies should prioritize accuracy, transparency, and regulatory alignment when distributing press releases.

Disclaimer

This content is provided for informational purposes only. Publishing an iGaming press release does not guarantee visibility, traffic, or business outcomes. iGaming involves financial risk and is subject to legal restrictions based on jurisdiction and age. Readers and publishers should comply with all applicable laws and regulations before engaging with iGaming-related content.