iGaming Press Release Distribution and Pricing

Compare iGaming Media and Prices

Use our crypto media database to compare available publishing options by category, country, language and media features. Each website has its own price, audience and content rules. Some websites focus on online casinos. Others cover sports betting, gaming software, payments or general business news.

Do not choose a media site only because it has the lowest price. The right audience is often more important than the lowest cost.

Check these details before you order:

• Media category
• Target country
• Main language
• Publishing time
• Number of links
• Link type
• Homepage feature
• Social media sharing
• Google indexing information
• Editing rules

A specialist gaming website may be a better choice than a large general news site. It may reach fewer people, but those people may be more relevant to your company.

Single Media Publication

A single publication is useful when you want one focused placement. Businesses with a smaller budget can also read our guide to affordable press release services for iGaming brands before choosing a package.

It may suit news about:

• A new licence
• A product launch
• A new game
• A local partnership
• A software update
• A company appointment
• An event appearance

A single placement can also help you test a media outlet before you buy a larger campaign.

Multi-Site Distribution

A multi-site campaign publishes your news on several websites.

It may include:

• Casino news websites
• Betting media
• Gambling business sites
• Gaming technology websites
• Crypto gaming publications
• Regional business media

Choose websites that match the topic of your announcement. Publishing on many unrelated sites may not help your campaign. Media selection is only one part of a campaign. Learn how regular announcements can help an iGaming company stay visible in a competitive igaming market.

Custom Media Campaigns

A custom plan may suit a larger announcement.

It can help with:

• Global market expansion
• Funding news
• Large partnerships
• New product launches
• Company rebranding
• Trade show news
• Licence updates
• Multi-language campaigns

The final media list depends on your topic, budget, country and publisher approval.

What the Service Includes

An iGaming press release service helps you submit company news to selected media sites. The exact service depends on the package you choose. Some packages only include publication. Others may include editing, extra links, homepage placement or social sharing.

Always read the package details before you place an order.

Editorial Review

Publishers check each press release before it goes live.

They may review:

• The news value
• Writing quality
• Company details
• Website quality
• Legal claims
• Licence information
• Promotional language
• Sources and data
• Responsible gaming details

A publisher may ask you to change the headline, claims or links. The review does not mean the publisher has checked every fact. You are still responsible for the accuracy of the content.

Media Publication

After approval, the press release is published on the selected website.

It may appear in:

• A press release section
• A gaming news section
• A sponsored content area
• A company news category
• A partner content section
• A business news page

The publisher may label the content as sponsored, paid, partner or contributed content. This label is normal and may be required by the publisher.

Live Link Report

After publication, you receive the live page link. This confirms that the content has been published. It does not promise traffic, leads, sales or search rankings.

A press release can support your marketing, but results depend on many things. These include the topic, timing, media choice and quality of the announcement.

Who Can Submit iGaming News?

This service is for legal businesses with real and clear company news.

It may be used by:

• Online casino operators
• Sports betting brands
• Game studios
• Gaming software firms
• Payment providers
• Affiliate platforms
• Compliance companies
• Data firms
• Event organisers
• Responsible gaming groups
• Blockchain gaming projects
• B2B gambling suppliers

A publisher may reject a business that has no clear company details, working website or valid contact information.

Best Topics for an iGaming Press Release

A strong press release reports a real change.

It should answer two questions:

1. What happened?
2. Why does it matter?

Avoid sending content that only promotes your company without sharing real news. For campaign planning tips, read how to promote an iGaming platform with a press release without turning the announcement into a sales page. 

Licence News

A company may announce a new or renewed licence.

The release should name:

• The licence authority
• The licence type
• The country or region
• The approval date
• The services covered

Do not suggest that a licence covers more countries or services than it really does.

New Market Launch

A company can announce that it is entering a new country or region.

Useful details include:

• Launch date
• Market name
• Product type
• Local language
• Payment methods
• Local partners
• Licence details

Do not say the launch is complete if approval is still pending.

New Game or Product

Game studios and technology firms can announce new products.

The release should explain:

• What the product does
• Who it is for
• Where it is available
• When it launches
• What makes it useful
• Which devices it supports

Avoid words such as “best” or “safest” unless you have proof. Casino operators can review the separate casino press release publishing guide for casino-focused pricing, media and acceptance rules.

Partnership News

A partnership release should explain what each company will do.

It should include:

• The names of both companies
• The purpose of the deal
• The markets covered
• The start date
• The product or service involved
• The benefit to users or clients

Do not call a deal complete if it is only a plan or early agreement.

Company Updates

Companies may also publish news about:

• New executives
• Funding rounds
• Office openings
• Acquisitions
• Business milestones
• Rebranding
• Industry events
• Research reports

Use clear facts and dates. Support large numbers and growth claims with a source.

Responsible Gaming News

A company may announce a player safety project.

Topics may include:

• Age checks
• Deposit limits
• Self-exclusion tools
• Staff training
• Player support
• Safety partnerships
• New account controls

Explain what has changed. Do not use broad claims without details.

iGaming Publishing Rules

iGaming content often gets a stricter review than general business content. Rules can change by country and publisher. A release accepted by one website may be rejected by another.

Use Clear Company Details

Your release should show who is making the announcement.

Include:

• Company name
• Official website
• Business activity
• Media contact
• Operating country

You may also need to add:

• Registered company name
• Licence number
• Licence authority
• Responsible gaming page
• Terms and conditions page

Do not use another company’s brand, licence or logo without permission.

Support Important Claims

Claims about growth, safety, users, payouts or market rank should have proof.

Avoid claims such as:

• Guaranteed profit
• Guaranteed winnings
• Risk-free betting
• Certain returns
• The safest platform
• The number-one casino
• Guaranteed Google ranking
• Guaranteed media coverage

A publisher may ask for reports, certificates or public records.

Use Responsible Language

Do not present gambling as a way to pay debt or earn a steady income. Do not suggest that winning is easy or certain. Add an age notice and responsible gaming message when needed. The exact rule depends on the country and publisher.

Explain Bonus Terms

Bonus news may face extra checks.

When you mention a bonus, include clear details such as:

• Who can join
• Minimum age
• Country limits
• Deposit amount
• Wagering terms
• End date
• Game limits
• Full terms link

Do not call an offer free when it needs a deposit or has hidden terms.

Accept Sponsored Labels

Some media sites label paid content as sponsored or partner content. This is a normal part of paid publishing. The publisher controls the label and may not remove it.

What You Need Before You Submit

Prepare your files and company details before you place the order.

Use this checklist:

1. Final headline
2. Full press release
3. Company name
4. Company website
5. News date
6. Target country
7. Selected media sites
8. Company logo
9. Main image
10. Media contact
11. Licence details
12. Sources for key claims
13. Responsible gaming details
14. Preferred links
15. Target publication date

Check all names, links and facts before you submit.

How to Submit an iGaming Press Release

The process is simple. You can also visit the press release submission page to review the wider submission service before placing an order.

Step 1: Choose a Media Site

Compare the media list, price, category, links and publishing time. Pick a website that matches your audience.

Step 2: Select a Package

Choose one publication or a group of sites. Read all package features before you pay. Media prices and rules may change.

Step 3: Send Your Content

Upload or send your final press release.

Also provide:

• Company details
• Website links
• Logo
• Main image
• Licence details
• Contact information

Tell the team if you have a firm deadline.

Step 4: Complete the Review

The content is checked before it is sent to the publisher.

You may need to change:

• The headline
• Strong claims
• Bonus wording
• Link text
• Licence details
• Company information

The publisher makes the final decision.

Step 5: Receive the Live Link

After approval, the press release is published. You then receive the live page link. Publishing time is usually counted in business days. Weekends, holidays and publisher delays may affect the final date.

How to Choose the Right Media Site

A good media site should match your audience and campaign goal.

A large website is not always the best choice. A smaller industry site may reach more useful readers.

How to Improve Approval Chances

A simple and factual press release is easier to review.

Use these tips:

• Start with real news
• Write a clear headline
• Add names and dates
• Explain why the news matters
• Link to official sources
• Support data with proof
• Keep quotes useful
• Remove sales language
• Add licence details
• Include safety information
• Check spelling
• Test every link

Write for readers first. The release should still make sense even if a reader does not click your website link.

Important Publishing Notice

Prices, publishing times and package features may change. Every release must pass an editorial review. A paid order does not always mean automatic approval.

The service does not promise:

• Guaranteed publication
• Permanent placement
• Google indexing
• Search rankings
• Dofollow links
• Website traffic
• Sales or leads
• Investor interest
• News coverage by journalists

You are responsible for the claims, offers and legal status of your business. This page gives general publishing information. It is not legal, financial or gambling advice.

Submit Your iGaming Press Release

Choose a media site from the list above. Compare the price, audience, publishing time and link details. Make sure your announcement contains real news, correct company details and proof for key claims. clear and honest press release has a better chance of passing editorial review.