Explore PR marketing tips in the crypto and blockchain industry through our informative articles
By: CryptoPRWire
16-09-2025With the rapid, unpredictable pace of the cryptocurrency universe, standing out from the crowd is a herculean task. Possible rewards on this front are enormous since your well-versed press release can link to the top crypto news websites directly, extending to a global network of potential users, enthusiasts, investors, and so on. A study shows there are now over 560 million global crypto users, making the potential reach for a well-placed press release enormous. Just sending out a notification won’t cut it; you have to write a strategic, standout, and most importantly, a read-worthy press release too.
From understanding what makes crypto news significant to the craft of distribution and tracking progress outcomes, this definitive guide covers all critical components.
Even before you put pen to paper (fingers to keyboard), you must know the specialized environment of crypto journalism. Traditional media are not as specialized, nor do they get hit with a daily deluge of announcements. To cut through, your press release will need to speak to their editorial purpose and their readership.
Pay attention to verified, fact-based news: They don't want advertising hype, unproven rumours, or vague promises. They need numbers, concrete progress, and verified facts.
Focus on market impact and significance: How does your news affect the broader crypto market? Does it solve an actual issue, introduce a valuable innovation, or affect a large user base?
Preferential distribution of exclusive or timely information: As much as you're distributing a press release to the masses, if you can give an exclusive quote or more detailed reporting to a specific top publication, it can significantly increase your chances of being reported.
Skepticism regarding employing "revolutionary" and "game-changing" language: Using too much hyperbole instantly labels your release as advertising rather than news-worthy. Utilize professional, objective tone.
Hunger for succinct, understandable, and readable content: Reporters are pressed for time. Without having to sort through jargon or extremely technical explanations, they must be able to quickly get to the main points of your press release.
Press releases for token launches, initial coin offerings, or IDOs: introducing a new cryptocurrency, particularly one with a strong team or a special use case.
Important Protocol modifications & Mainnet Releases: Significant advancements in technology, upgrades, or mainnet introductions.
Strategic Partnerships & Integrations: These could involve alliances with other projects, swaps or legacy businesses that expands your focus or brings real world use.
Big Rounds of Funding - Announcing successful capital raise, especially from reputable investors.
Exchange Listings: Listing on a top, credible exchange.
Privacy Inspections plus Certifications: Demonstrating an emphasis on security and openness.
Progress & Stages: Reaching important points in the roadmap, transactions, or users.
Industry Research & Data Insights: Publishing exclusive, data-supported analysis or reports that are specific to the crypto sector.
Regulatory Milestones: Compliance or clearing intricate regulatory hurdles.
Key Executive Hires: Recruiting veteran professionals who bring credibility and experience to your organization.
A good press release follows a generally accepted format with some tweaks particular to the crypto space. Here's how that breaks down for each critical element:
its most important component. It's exactly what gets a reporter's attention and decides if they will continue reading. It has to be:
Clear and concise: Report the most essential news immediately.
Newsworthy: Emphasize the effect or importance.
Active and interesting: Employ powerful verbs.
Feature your project name: Ensure brand recognition.
Avoid using confusing or overstatement: "historical" or "game-changing."
Formula: The equation for use will be [ the name of the Organisation] + [Action Verb] + [Key Detail/Outcome].
Good example: "DeFi Protocol AetherDAO Launching Yield Farming on Polygon Network"
Bad example: "AetherDAO Debuts New DeFi Product that'll Change Everything
Your full story should be summarised into the introduction, which should include the who, what, when, where, why, and how in a couple of sentences. Journalists tend to cut and paste this section directly.
Who: Your company/project name and any key partners.
What: The specific announcement.
When: The timeline or date of the announcement/event.
Where: Suitable platforms, networks, or areas.
Why: The immediate impact or benefit to users, the market, or the project's vision.
How (briefly): The key mechanics or implementation.
Example:
FOR QUICK PUBLICATION
[CITY, STATE] – [Date] – [Company Name], a [brief company description] with a history, released today [specific release], and extra [benefit/impact].
This is where you put more context, background and evidence. Two to four succinct sections.
Paragraph 1: More impressive Description in the first paragraph (100–150 words)
Expand on the lead paragraph. Offer more details on the announcement. If a product launches, describe important features and functionality. If a collaboration, explain the nature of the cooperation and what both derive.
Paragraph 2: Market The context along with difficulty Solution (100–150 words)
Why is this news well-timed? Tie your announcement to current market trends, industry issues, or user demands. Show how your project solves these. If statistical data or metrics are available, you can use them.
Paragraph 3: confirmation and Estimates in Section Three (100 words)
Add the CEO, Founder, Lead Developer, and Partner CEO's insightful comments. These should bring value, vision, and humanize the release. Don't include generic "we're excited" comments. Use the "why" and "what's next" instead.
Example of Great Quotes: Jane Doe, CEO of [Your Company Name], said, "The partnership with [Partner's Name] allows us to unlock historic liquidity for our users, addressing a central fragmentation issue in the decentralised finance market."
Example of Poor Quote: "We are happy with the newly established collaboration"
Paragraph 4 (Optional): Next Quotation or Additional Details (100 words)
If necessary, add further technical details, future roadmap markers, or other suitable quotes. Don't overflow and maintain the subject brief.
Tell the readers exactly what you prefer them to do next. This might be viewing the newest feature, checking your social network, or visiting your business's website.
Example: "Get to know [Your Company Name] and its groundbreaking [product/service] at [Your Website URL] or join the community on [community platform link]."
This template paragraph gives a short description of your company or project. It must remain the same in all your communications. Include:
Company description.
Mission/vision.
Key achievements or distinctive selling points.
Market position.
Example:
**About [Your Company Name]**
[Your Company Name] is an open-source [protocol/platform/project] building [short description of what you are building]. Founded in [Year], [Your Company Name] is dedicated to [mission/vision, e.g., empowering users with secure and efficient DeFi solutions]. With focus on [primary differentiator], [Your Company Name] aims for [long-term aspiration].
Crucial for journalists to follow up. Include:
Name of media contact person.
Title.
Email address (preferably a specific press email).
Phone number (optional, but helpful).
Company website.
Social media handles (e.g., a specific platform).
Example:
**Media Contact:**
[Name]
[Title]
[Email Address]
[Optional Phone Number]
[Website]
[Social Media Handle]
In addition to the structural elements, the following practices will be most effective in getting your press release noticed:
Newsworthiness is a top priority: If it's not actually newsworthy, don't bother with a press release. A minor fix for a bug or an unclear roadmap progress won't fly.
Be verifiable and factual: All assertions must be supported by facts. Steer clear of exaggeration and conjecture. Journalists will fact-check.
No "Pump and Dump" tone: Don't use any tone that might be interpreted as investment guidance or calculated to pump your token's price artificially. Crypto news media is cautious about projects that appear to have price action as the only objective.
Make it short: Don't exceed 700 words. Journalists like conciseness.
High-resolution photos: At least one high-resolution photo of your announcement (such as an infographic, team photo, or product screen shot) that is 1200x628 pixels and 72 dpi.
Fewer links: Least used links (best 2-3 compulsory links: website, main announcement page, perhaps a related whitepaper or dapp).
Carefully proofread: Typos, grammatical mistakes, and clunky writing instantly undermine credibility.
Keep the language uniform: Pick US or UK English and be consistent.
Plain text or .doc: Avoid special formatting, PDFs, or HTML since they might complicate the newsroom editorial process.
Timeliness: Publish your news while it is still current and related to market conditions.
Take an embargo into consideration: For genuinely major news, you may want to consider granting an embargo to top journalists, providing them with a head start on the preparation of their reports.
Crafting a great press release is just half the fight. Smart distribution is what will get it picked up.
Don't just blast your press release everywhere. Do research and find the crypto news publications that consistently report on your area of focus (DeFi, NFTs, Layer 2s, GameFi, etc.). Without giving specific names here, examples of publications include those focused on general crypto news, decentralized finance, non-fungible tokens, blockchain games, and more technical protocol news.
Crypto Press Release Distribution Services (Recommended): Their focus is on the crypto sector and have a relationship with many crypto news sites. They provide guaranteed placement across a network of sites, typically with a quick turnaround. A prominent example of such a service is cryptoPRwire.
Pros: Widespread reach, guaranteed placements, speed, and analytics.
Cons: Extremely expensive, less targeted than direct outreach.
Direct Outreach to Journalists: Time-consuming but potentially high-quality, in-depth coverage.
Research: Identify particular journalists covering your sector of crypto.
Customize your pitch: Don't use templated emails. Mention their previous work and describe the reasons your news is of interest to them and their readers.
Make pitches brief: Cut to the chase.
Offer a quick-to-consume summary: Journalists like a brief bulleted list of essentials.
Follow-up: A friendly follow-up e-mail within a few days is fine, but don't pester them to death.
Pros: More chance of extensive coverage, building relationships.
Cons: Very high effort, no assurance of pickup, needs excellent pitching skills.
Use Your Own Media Channels:
Your blog/website: Post the press release on your own news page.
Social media: Post bites, highlights, and a link to the complete release on sites of relevance such as a top microblogging site, professional networking website, or community forums. Use relevant keywords.
Community channels: Share with your community members on decentralized chat applications and other platforms.
Email list: Mail it to subscribers.
Crypto PR Firms: If budget is not a concern, a dedicated crypto PR firm will provide an entire package of services, including writing the press release to strategic distribution and media outreach. They already have established relationships and skills.
Advantages: Professional counsel, robust media contacts, thorough strategy.
Disadvantages: Most costly choice.
Having your press release get picked up is a success, but real success depends on its effect. Track these metrics:
Media Pickups and Syndications: How many publications released your press release? Log all the links.
Website Traffic and Referrals: Use tracking parameters in your press release links to track how much traffic your website receives from each publication. This shows direct interest.
Social Media Engagement: Track social media mentions, sharing, likes, and comments on your press release.
Earned Media Value (EMV): Determine the value in dollars of publicity you received through free media compared to the cost of equivalent paid advertising.
Community Development and Sentiment: Look for whether there is a boost in your community members (on chat forums, social media followers) and if sentiment regarding your project is favorable.
Brand Mentions and Search: Monitor the frequency in which your brand is being talked about online and whether there is a rise in search volume for your project.
Direct Business Impacts: Where relevant, monitor conversions such as new user sign-ups, token sales, or partnership inquiries generated by the press release.
Creating a Crypto press release that can get a nod from the leading crypto news sources is a combination of Art and Science. And the ART side - a knowledge of the crypto media landscape generally, you will have to be intentional about shaping your message, anticipating presentation, and how you'll get quotable, factual items for a reported piece. We will be able to make your project stand out, get good press, and most importantly, communicate your work in a meaningful way if you adhere to these tips; however, go for the plain more than the sensational. And remember, the crypto industry values reputation, so a serious public relations effort starts with a nice press release.
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