Explore PR marketing tips in the crypto and blockchain industry through our informative articles
In today’s rapidly evolving blockchain and cryptocurrency ecosystem. In today’s fast-changing world of blockchain and crypto, every project needs a simple and strong company summary. Whether you are starting a DeFi app, NFT website, or Web3 platform, your company introduction is very important. It helps people know who you are, what you do, and why you matter.
A good company summary builds trust, shows your strengths, and helps your project stand out in a busy crypto world. It also makes your brand look professional and ready for investors or partners.
This guide will help you write a clear and simple crypto company summary. You’ll learn what to include, how to write it, and how to make it easy for search engines to find.
A company boilerplate is a short paragraph that gives the main details about your project. For blockchain and Web3 companies, it usually includes your project name, goals, main products, team, and contact details.
You can think of it like a short digital business card. Reporters, investors, and partners often use this text in news articles or press releases. So, it needs to sound clear, confident, and easy to understand.
In crypto, trust is everything. A clear and honest summary shows that your project is real, organized, and focused. It helps investors and partners believe in what you are building.
When submitting press releases or media pitches, journalists often copy the boilerplate verbatim. A compelling, well-structured description ensures accurate representation and boosts the chance of your project being featured positively in blockchain news outlets, crypto blogs, and mainstream financial media.
Adding the right keywords like “DeFi project,” “NFT platform,” or “Web3 company” helps people find your project on Google and other search engines. This means more users, partners, and investors can learn about you online.
A short summary helps everyone from investors to community members quickly understand what your project does without reading long documents.
Using the same short description everywhere (like your website, press releases, or social media) keeps your brand voice consistent and easy to recognize.
Start with a short intro that tells people what your project does and how it helps users.
Example: “This is a DeFi platform that lets users earn rewards through staking and farming. It uses blockchain to keep everything safe, simple, and transparent.”
Explain your goal in one or two sentences.
Example: “Our mission is to make crypto tools easy and safe for everyone, no matter their experience.”
List your main services clearly and simply.
Example: “We offer staking, yield farming, and an easy-to-use wallet that supports many blockchains.”
Share when you started and a few facts about your team.
Example: “Started in 2022 in Singapore, our team has experts in blockchain, finance, and Web3 apps.”
Share your biggest wins, partnerships, or awards.
Example: “We have partnered with top DeFi projects and were listed among the top growing blockchain startups in 2024.”
End with how people can reach you.
Example: “Learn more about the project on its official website or connect with the team via social media platforms such as Twitter and LinkedIn.”
Look at other blockchain companies’ summaries to see what works. Notice how they explain their products and what makes them sound trustworthy.
Explain what makes your project special.
Ask yourself:
What problem do we solve?
Who is our target user?
What makes us different from others?
Do we use any unique technology or ideas?
Now write your own short summary using 120–200 words. Include your project, mission, main features, and team. Keep it simple and clear.
After writing, make your sentences shorter and more direct. Use an active voice and avoid complex words.
Before: “This platform provides users with multiple financial tools through blockchain mechanisms.”
After: “This platform gives users easy and secure tools to manage crypto and earn rewards.”
Add simple keywords that describe your project like “DeFi platform,” “NFT marketplace,” or “Web3 startup.” This helps people find you online.
Ask your team or community what they think. Use their feedback to make it better.
Fix any grammar mistakes and make sure your summary looks the same across your website, press releases, and investor documents.
Avoid these common mistakes:
Too generic: Don’t say things like “We innovate in blockchain.” Be specific about what you do.
Too technical: Avoid heavy jargon that non-technical readers may not understand.
Keyword stuffing: Don’t repeat the same words too many times; keep it natural.
Outdated info: Always update your summary with the latest news and milestones.
Missing contact info: Always add a clear way to contact your team.
“YieldStream is a DeFi project that helps users earn rewards with staking and farming. Founded in 2022 in London, it focuses on security and ease of use. YieldStream works with major blockchain networks to offer global financial access.”
“ArtChain connects digital artists and buyers through safe blockchain transactions. Started in 2023 in New York, ArtChain helps creators sell their work easily and securely.”
“BlockGrid builds strong and secure blockchain systems for businesses and developers. Founded in 2021, it supports DeFi, NFTs, and Web3 apps with reliable and fast technology.”
Sharing key wins builds trust in a market growing at a CAGR of 90% by 2030:
Use Keywords Smartly: Add simple keywords like “DeFi project,” “NFT marketplace,” or “Web3 platform.”
Keep It Short: Write between 120–200 words so it’s easy to read and share.
Highlight Achievements: Share big wins, funding, and partnerships.
Stay Consistent: Use the same summary everywhere for brand strength.
Update Often: Keep your info fresh with your latest milestones.
Add Links: Include your website and social media so people can learn more.
Make It Shareable: Write in a way that’s easy for others to quote or post.
A simple, strong crypto company summary helps your project look professional and builds trust. It tells investors, partners, and users who you are and why your work matters.
With Crypto PR Wire, you can make your boilerplate clear, keyword-rich, and ready for the media. Keep it updated, easy to read, and true to your brand and your blockchain project will stand out in the fast-moving Web3 world.
Kartik Sharma is a content strategist and crypto PR writer specializing in blockchain, Web3, and digital marketing. With a passion for simplifying complex topics, he crafts SEO-driven content, press releases, and guides that help crypto startups gain visi
Copyright © 2025 Crypto PRWire. All Rights Reserved.