How to Submit a Press Release for Crypto Exchanges and Presales?

In the fast-changing landscape of cryptocurrency, the market is making the trends and investors need most assurance, information, and in good time, clarity, and quality of it, is this vital now more than ever. A cryptocurrency project can be best served by writing a good quality press release. When that's the case, news distribution is a fine way to increase the likelihood that your ICO (or cryptocurrency project) will get noticed by a relevant audience.

This ultimate guide includes everything on How to Write a Press Release (in Specific for Cryptocurrency Community) for you and is compliant to Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.

Why Press Releases Matter in the Crypto Industry

In traditional markets, press releases have long been the go-to way for companies to announce news. They are even more important in crypto because of how fast news in the space develops and how volatile it is. Not only do Crypto press releases help with credibility Authorities exchanges (CEXs, DEXs, Launchpads).

The distinctiveness of blockchain ecosystems requires that much more responsibility be exercised. With regulatory attention tightening and scams remaining rampant, getting your announcements out through responsible sources is imperative to building trust. In fact, a professionally distributed press release:

• Signals credibility to centralized exchanges (CEXs), decentralized exchanges (DEXs), and launchpads.
  
  

• Improving visibility on Google News and other search engines.
  
  

• attracting community involvement, influencer attention, and crypto news coverage.
  
  

• Increasing token discovery, especially around significant events such as listings or presales.

In short, press releases are an essential part of your investor relations toolset, not just a marketing gesture.

Important Milestones That Demand Press Releases

Knowing when to submit a press release is just as important as how to write one. These are some of the key milestones where you should think about publishing press releases:

1. Crypto Exchange Listings

When you list to or are scheduled to be listed on an exchange like Binance, or a mid-tier exchange like KuCoin, your press release should serve as both the official announcement and a marketing release. Indicate trading pairs, listing time, liquidity pools, and any bonus events or promotions.

Including comments from your leadership team, an overview of tokenomics, and a roadmap helps demonstrate attitude and elan. Both crypto-journos and traders are watching this space for fresh updates and insights on where the money might be in.

2. Launchpad Announcements

When you’re selected by a well-known launchpad like DAO Maker, TrustSwap, or Polkastarter, it signals quality due diligence. A press release can amplify that endorsement. Focus on features like:

• Whitelisting dates and participation eligibility
  
  

• Token allocation per tier
  
  

• KYC/AML process
  
  

• Community benefits (airdrops, NFT incentives)

Launchpad-related news also appeals to early-stage investors and alpha-seeking Telegram and Discord communities.

3. Presales and Token Generation Events (TGEs)

Crypto presales and TGEs often operate under strict time constraints. A press release should generate FOMO (Fear of Missing Out) while also providing full clarity on:

• Soft cap and hard cap targets
  
  

• Token distribution schedule
  
  

• Smart contract details and audits
  
  

• ETH, USDT, BNB, and other payment methods are accepted.

Transparency is demonstrated by a clear presale press release, which also lowers the volume of lost contributions and questions.

4. Strategic Partnerships and Integrations

Any regulation partnership, be it another protocol, blockchain VC fund or Web3 firm should always be announced via a press release. This serves to validate the project and provides your ecosystem with a competitive edge.

For example, if your platform has Chainlink integrated or utilizes Arbitrum for scaling, these are points of discussion that assure investors of your project's infrastructure.

Components of an Effective Crypto Press Release

The format you choose makes all the difference in terms of who reads your press release and how it appeals to the eye. Here are the essential ingredients you should adapt for readability, credibility & SEO, and order preserved where possible.

1. Headline

Your headline has to be:

• Short and concise
  
  

• Optimized by keyword (e.g., "XYZ Token Launches on KuCoin Exchange")
  
  

• Time-sensitive and powerful

Avoid any ads. Instead, go for relevance + clarity. Within the release add in the project name, action (eg, launches, lists, announces) and issue it for.

2. Subheadline (Optional)

Adds more detail, such as a unique feature or partnership. Example:

"XYZ Token will begin a PinkSale presale with a 10% initial entry reward for the first twenty-four hours."

3. Lead Paragraph (The 5 Ws)

Your opening paragraph should answer:

• Who is making the announcement?
  
  

• What is the update?
  
  

• When is it happening?
  
  

• Where is it taking place (exchange, launchpad)?
  
  

• Why does it matter?

Example:

XYZ Labs has confirmed that its native utility token, XYZ, will be listed on KuCoin starting July 10, 2025. This listing follows a successful $3M presale and marks the project’s first entry into centralized markets.

4. Main Body

Here, expand on your update. Cover:

• Technical features of your token/platform
  
  

• Utility and ecosystem integration
  
  

• Milestones achieved so far
  
  

• Future roadmap
  
  

• Quotes from founders or advisors

The more specific, the better. Journalists tend to take direct quotes and background from this section when re-publishing stories for syndication.

5. Call to action

Direct users to:

• Visit your website
  
  

• Join Telegram or Discord
  
  

• Read your whitepaper
  
  

• Join the presale

Make links short, branded, and trackable.

6. Boilerplate (About the Project)

2-4 sentences about your project. Includes founding year, mission, notable backers, and technology.

About XYZ Labs:
Founded in 2023, XYZ Labs is a blockchain research company focused on building AI-driven DeFi tools. The company is headquartered in Singapore and backed by Spartan Capital and Animoca Brands.

Where to Submit Your Crypto Press Release

Getting published in the right place is as important as what you write. 62% of crypto investors use Google News to track new listings and presales. Crypto audiences trust certain publications over others. Here’s where to go:

1. Top-Tier Crypto Media Outlets

2. Launchpad-Specific Channels

• Polkastarter Blog
  
  

• DAO Maker Newsroom
  
  

• TrustSwap Announcements

These internal channels carry trust and are read by highly engaged launchpad communities.

3. Crypto News Aggregators & Calendars

• CoinMarketCap Events

• Coin Gabbar

• Cryptopresale.xyz

• CoinGecko News

• ICODrops

• CryptoRank

• CoinCheckup

Submitting to these ensures your presale or listing event appears on platforms where early-stage investors do their research.

4. Community Forums & Social Platforms

• Bitcointalk (ANN threads)
  
  

• Reddit (r/CryptoCurrency, r/ICO)
  
  

• Telegram channels
  
  

• Discord servers
  
  

• LinkedIn crypto groups

Though these aren't the official press release channels, they help in expanding the audience and also give credibility.

Step-by-Step Guide on How to Submit Your Crypto Press Release

Step 1: Have your final text ready to go

Ensure that your press release:

• Follows a journalistic tone
  
  

• Avoids hyperbole and speculative language
  
  

• Contains no spelling or grammar mistakes
  
  

• Includes UTM-tagged hyperlinks
  
  

• Comes with a media kit (logo, token icon, founder photo)

Step 2: Select a Distribution Channel

You can use crypto-specific PR firms or submit manually to individual platforms. Many offer form-based submissions with turnaround times of 24–72 hours.

Step 3: Request Indexing in Google News

Make sure the publication is indexed by Google News. This improves discoverability. If you’re submitting to your own blog or Medium, use Google Search Console for indexing.

Step 4: Track Performance

• Use short links (Bitly, T.ly) and UTM criteria.
  
  

• Keep an eye on those clicks, conversions, and traffic when it comes to referrals recorded by Google Analytics
  
  

• For tracking backlinks & the health of your site, rely upon Ahrefs and SEMrush
  
  

• Count the number of mentions your project receives on Twitter, Reddit, and Telegram

Paid vs Free Distribution: Which Should You Choose?

Paid Distribution

Pros:

• Guaranteed visibility
  
  

• Professional formatting and SEO
  
  

• Fast publishing turnaround

Cons:

• Can be costly
  
  

• Results vary by platform

Free or Organic Channels

Pros:

• Cost-effective
  
  

• Higher community engagement

Cons:

• Less control overreach
  
  

• May not be indexed or ranked well

We recommend a hybrid approach: use paid options for visibility and SEO while using free channels for engagement and organic discussion.

SEO Best Practices for Crypto Press Releases

To increase the long-term discoverability of your press release:

• Utilize 2–3 high-value keywords in a natural manner
  
  

• Include backlinks to relevant landing pages (whitepaper, roadmap)
  
  

• Add alt tags to images and logos
  
  

• Organize content with good H2 and H3 headings
  
  

• Be sure the site where it's posted has a high domain authority

Avoiding Common Mistakes

1. Overpromising Results – Don't make promises like "100x return."
   
   

2. Lack of Key Info – Don’t omit listing times, token supply, or wallet compatibility.
   
   

3. No Quotes or Human Element – This makes the release feel impersonal and less credible.
   
   

4. Overuse of Buzzwords – Be specific. Words like "disruptive" or "innovative" need proven data.
   
   

5. Submitting to Low-Quality Sites - No rank, no views, not worth it.

Conclusion

Press releases for cryptocurrency exchanges, launchpads, or presales are more than just news releases; they are also an opportunity to tell your story, win over investors, and build credibility over time. Your greatest assets in the clamor of Web3 are consistency, credibility, and clarity.

You can position your cryptocurrency project for increased visibility, better community traction, and long-term growth by choosing the best distribution channels, optimising your press release strategy in accordance with E-E-A-T principles, and using SEO.

Looking for professional support in writing and distribution of your cryptocurrency press release? We will assist you through our crypto expert PR team and tailor campaigns for your launch, listing, or presales from start to finish. Contact us at CryptoPRwire for packages made with finesse. Also, you can expect some noteworthy placements on top crypto exchanges.