Explore PR marketing tips in the crypto and blockchain industry through our informative articles
In crypto, new projects appear every day, but only a few become big. The projects that win are the ones that start PR early, share updates clearly, and build trust fast.
These Crypto PR Success Stories show how seven real-style Web3 projects grew quickly because they invested in Crypto PR, crypto press releases, and smart Web3 communication from day one.
SolXBridge was a small cross-chain project with almost no budget. To get early attention, the team published its first crypto press release 60 days before launch.
This early PR helped them explain their idea, attract first users, and build trust before the token and product officially went live.
This early move helped them:
Get featured on 12 crypto news sites
Gain 20k Telegram members
Secure two exchange listings on launch week
Because people already knew the name, their token sold out in minutes.
MetaPaws started as a simple NFT collection built around cute, animal-themed artwork, but the team understood that visuals alone were not enough.
They invested early in Crypto PR, sharing fun stories, character backgrounds, and artist insights. This strong storytelling approach helped them stand out, attract attention, and build a fast-growing community.
They shared fun press releases about:
Character backstories
Artist interviews
Airdrop events
These releases got picked up by NFT media.
In 30 days, MetaPaws grew from zero to 40k Twitter followers and their first mint sold out instantly.
ChainGuard focused on smart contract audits and security tools for new blockchain projects. But when they started, almost no one knew who they were.
The team had no brand, no community, and no investor trust. They needed strong Crypto PR to explain their value, prove expertise, and get early attention.
They released a crypto press release explaining how they prevented $5M in potential hacks.
This built massive trust.
As a result:
18 projects booked audits
VCs approached them (not the other way around)
They became a trusted brand in DeFi security
Early PR became their biggest growth tool.
GreenNode wanted to promote its eco-friendly blockchain nodes and show how clean energy can power Web3. To spread this message, the team used a strong Web3 PR strategy that focused on sustainability, carbon-neutral technology, and green partnerships.
This helped them attract attention from global media, investors, and environmentally conscious crypto users.
Their press releases focused on:
Carbon-neutral mining
Clean energy partnerships
Global sustainability goals
The media loved the story.
GreenNode received coverage in 25+ countries, boosting their token community and attracting serious investors.
DexHero was a small, unknown play-to-earn game when it first started. Instead of depending on hype or guessing what players wanted, the team used early PR to clearly explain.
How the game worked, what rewards players could earn, and how the tokenomics supported long-term value. This helped them build trust quickly.
This led to:
200 gaming influencers sharing their updates
80,000 pre-launch signups
A trending listing on several Web3 blogs
The game grew because the PR made the value easy to understand.
OrbitPay makes sending crypto as easy as one click, even for new users. Their team used early PR to explain the technology in clear, friendly language.
By sharing simple updates, demos, and real use cases, they helped people understand the product quickly. This early communication built trust and attracted fast adoption.
Because of this:
Two major wallets partnered with them
Crypto shops adopted their API
Their beta launch hit 100k transactions
PR opened doors that marketing alone could not.
BlockVerse Studios focused on building high-quality metaverse land and virtual worlds designed for creators, gamers, and brands.
From the very beginning, they shared consistent crypto press releases to update users about new features, partnerships, and world-building progress. This steady flow of news helped them stay visible, trusted, and quickly grow a dedicated community.
These updates included:
Tech improvements
Artist reveals
Community milestones
Media coverage helped them grow from a small team to a known metaverse brand with major global press attention and tens of thousands of active users.
Today, around 62% of crypto companies allocate a major share of their marketing budget to content‑based promotion press releases, media placements, etc.
Here’s what all seven projects share:
They started PR early
They communicated clearly
They used trusted crypto media sites
They built trust before selling anything
They used PR as a long-term strategy, not a one-time stunt
Early PR gives crypto projects visibility, credibility, and community momentum.
These Crypto PR Success Stories show how PR can turn small ideas into fast-growing projects.
With the right Crypto PR agency, strong messaging, and consistent press releases, any Web3 project can grow faster and reach a global audience.
Kartik Sharma is a content strategist and crypto PR writer specializing in blockchain, Web3, and digital marketing. With a passion for simplifying complex topics, he crafts SEO-driven content, press releases, and guides that help crypto startups gain visi
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