Betting Press Release Guide: Rules, Tips & Distribution

How Betting Platforms Use Press Releases

Betting press releases are used to share operational and regulatory updates, not to promote gambling activity.

Common use cases include:

• Launch of a sportsbook or betting platform

• Expansion into new regions or regulated markets

• Introduction of new sports coverage or betting features

• Technology, data infrastructure, or odds system upgrades

• Licensing approvals, compliance updates, or partnerships

All information must be accurate, verifiable, and presented without promotional language.

What Is a Betting Press Release?

A betting press release is a disclosure-focused announcement designed to inform industry stakeholders and media audiences about legitimate betting-related developments.

A compliant betting press release typically includes:

• Background of the betting operator or service

• Clear explanation of the announcement

• Licensing or jurisdictional context

• Responsible betting disclaimer

• Paid or sponsored content disclosure

Content That Is Not Permitted

Betting press releases must strictly avoid:

• Claims of guaranteed wins or profits

• Aggressive bonus or incentive promotion

• Calls to wager or gamble

• Content targeting underage or restricted audiences

Publishers routinely reject content that does not meet these standards.

Media Acceptance for Betting Press Releases

Betting-related content is accepted only by betting-friendly or regulated-category publishers. Many mainstream news, technology, and finance websites do not publish betting announcements.

Media Channels That Publish Betting Press Releases

Betting press releases are commonly published through:

• Sports betting and wagering news websites

• iGaming and sportsbook industry publications

• Selected crypto or fintech media with regional limitations

• Betting PR agencies with approved publisher networks

Publisher availability and visibility may vary by region.

Betting Press Release Pricing: What Affects the Cost

The cost of publishing a betting press release is influenced by compliance requirements and editorial review, rather than traffic alone.

Key cost factors include:

• Publisher betting content policies

• Jurisdictional and geo-targeting restrictions

• Mandatory legal and responsible betting disclaimers

• Editorial and compliance review processes

• Link policies (often no-follow)

• Placement position and duration

Betting Press Release Pricing by Publishing Channel

Sports Betting & Wagering Media Websites

These publishers focus exclusively on betting and wagering topics.

Typical Pricing Range
USD 200 – USD 1,500 per press release

Key Feature

• Industry-specific readership

• Faster editorial review

• Required responsible betting disclosures

Crypto or Fintech Media (Conditional Acceptance)

Some crypto and fintech publishers accept betting content under strict conditions.

Typical Pricing Range
USD 300 – USD 3,000

Common Requirements

• Region-specific visibility

• Strong compliance disclosures

• Manual editorial approval

Betting PR & Sportsbook Distribution Agencies

Betting PR agencies manage content creation, compliance review, and media placement.

Typical Pricing Range
USD 500 – USD 5,000 (content and distribution)

These agencies usually work with pre-approved publisher networks.

Risks and Limitations of Betting Press Releases

Before publishing, betting operators should consider:

• Limited geographic reach

• No guaranteed traffic or conversions

• Search visibility restrictions

• Higher rejection rates

• Presence of unverified intermediaries

Careful evaluation of publishers and service providers is essential.

Brand Safety and Compliance Measures

To maintain credibility and regulatory alignment, betting platforms should:

• Verify publisher legitimacy

• Avoid unofficial intermediaries

• Use formal agreements and invoices

• Include responsible betting language

• Retain approval and communication records

Brand safety is critical in regulated betting environments.

Final Summary

A betting press release is a regulated communication method for sharing verified betting-related updates through approved media platforms. Acceptance, pricing, and visibility vary depending on legal, editorial, and jurisdictional requirements.

Betting operators should prioritize transparency, compliance, and publisher credibility when distributing press releases.

Disclaimer

This content is provided for informational purposes only. Publishing a betting press release does not guarantee visibility, traffic, or business results. Betting involves financial risk and is subject to legal and age-based restrictions depending on jurisdiction. Readers and publishers are advised to comply with all applicable laws and regulations before engaging with betting-related content.